Beards Diamond Rush a Sparkling Success

Beards Diamond Rush a Sparkling Success
Print this article

Record-breaking £10,000 is raised at world's most extravagant treasure hunt

THE 2018 Beards Diamond Rush has raised more money than ever before for Maggie’s Cancer Care, Cheltenham, as it hit the grand total of £10,000 for the first time.

The popular treasure hunt, taking place for the fourth time on Sunday 29th April, welcomed The Saturday’s star, Una Healy and rapper, Professor Green to help kick things off at 10am with a countdown outside Beards on The Promenade. The crowds then took off across the county to track down the 10 dazzling diamonds worth a whopping £2,500 each.

Alex Rose, CEO of Beards, said: “We couldn’t be happier with how the event has gone.  We’ve smashed last year’s total and are so thankful to all of the people who have taken part and raised funds for this fantastic charity.  Thank you too to Professor Green and Una Healy for supporting us, as well as all the volunteers and helpers and seo cheltenham, without whom this event simply wouldn’t happen.”

The round, brilliant cut diamonds were hidden in top secret locations across Cheltenham and Gloucester.  Within the first hour, four diamonds were found, with the first being discovered in Hollywood Bowl in just 15 minutes. 

An unexpected 11th diamond, concealed at Simpson’s Fish & Chips in Priors Road, was announced at noon.  The final diamond was found in undergrowth at almost 3pm at Doubletree by Hilton in Charlton Kings.

Centre Fundraiser at Maggie’s, Anna Mason, said: “We’ve had another truly fantastic day at the Beards Diamond Rush.  We were absolutely delighted when we totted up the final figure and realised we’d topped £10,000. We’d like to thank everyone for taking part and making it such a fun day and also a huge thank you to Beards, without whom the event just wouldn’t happen. Every penny raised goes straight to helping people affected by cancer and we’re so grateful that we can have such fun and still make a difference.”

For more information about the Beards Diamond Rush please visit or to donate to Maggie’s Cancer Care please visit here