The streets of Cheltenham were flooded with people on Saturday as the second Beards Diamond Rush took place.
Upwards of £6,000 was raised for Maggie’s Cancer Care Centre Cheltenham as eager hunters searched for one of 10 diamonds hidden around the town by Beards Jewellers. It is estimated that over 700 hundred people took part.
Alex Rose, Managing Director of Beards, said: “Once again we have been absolutely overwhelmed by the phenomenal response the Diamond Rush has received. The event was trending on twitter locally and we had queues around the shop. We cannot thank everyone enough for the wonderful support and, it’s true to say, the people are Cheltenham are a generous bunch when it comes to digging deep for Maggie’s. It was a really special atmosphere throughout the day, topped off with 2 marriage proposals and our final diamond shared between two newly made friends. Watch this space for The Diamond Rush 2016!”
Large queues grew around the shop from 7.45am. Treasure maps priced at £10 each were available for the public to purchase. Additional clues were also available on the day priced at £5.
Anna Mason, Center Fundraiser for Maggie’s Cheltenham, said: “It has been another incredible day. The fun and frolics of the Diamond Rush has raised vital funds for Maggie’s that will support people through a really tough time. The Diamond Rush has helped change people’s lives – both those of the people taking part with the couples proposing and also those who will benefit from its fundraising contribution.”
The first diamond was found within 30 minutes at The Tavern. Emma Boers, aged 21, discovered the first diamond at 9.00am, following the event’s kick off at 8.30am.
The second stone was uncovered at H.A. Fox Jaguar 1 minutes later. Joe Luckham, 31, Louise Fuller, 31, and their 5-year-old daughter Lily Luckham found the stone. Joe later returned to Beards and proposed to his partner Louise, who is expecting their second child, in front of crowds outside Beards.
Another couple heightened the buzz of the day with the event’s first same sex marriage proposal. Jason Peacy got down on one knee, popping the question to his partner Ben Potter as the Beards store bust into roaring applause. The couple had been searching all morning before finding their stone in the lighting department of BHS. BHS together with the Regent Arcade have generously donated the light in which the diamond was found as an engagement present to the couple.
The final diamond was found at 10.58am at Horace Barton Menswear with a flurry of people flooding the Regent Street menswear store. The pair to find the diamond here, Nicola Taylor, aged 24, and friend Ed Scadding, 31, were hunting alongside another couple Nicole Mellor, 22, and Chris Stoddart, 23, and after finding the coveted purple pouch agreed to share the prize. After finding the diamond, the four new friends began making plans to go for a celebratory dinner.
One £5,000 stone was hidden amongst the 10 diamonds. Eagle-eyed hunter, Pippa Kay, found this great diamond inside a hymnbook in the Chapel at Cheltenham College.
Other stones were unearthed at The Daffodil’s Chefs Pantry, hidden in the hair of Events Manager Fiona Stephen, in The Everyman Theatre, Caroline Charles Womenswear, on the Honeybourne Line and up Crickley Hill.
Diamonds were found in the following order at:
- The Tavern by Emma Boers, 21, from Evesham
- H.A. Fox Jaguar by Joe Luckham, 31, Lou Fuller, 31, and daughter Lily, age 5
- Everyman Theatre by Chris Ilston, 29, Elizabeth Spencer, 21, and Alex Durston, 29, from Stroud
- Honeybourne Line by Tyler Coombes, 30, and Emma Garside, 31, from Lansdown
- Caroline Charles by Jeanette Hoskins, 36, Liz Hunt, 38, and Adrienne Niblett, 34
- BHS, Regent Arcade by Jason Peachey, 29, and Ben Potter, 22, from St Paul’s
- Cheltenham College by Pippa Kay, 27, from Pittville
- Leckhampton Hill, Kat Bartholomew, 30, from Montpellier, and Beccy Hart, 30, from Battledown
- The Daffodil’s Chefs Pantry by Vicki Hall, 34, Ali Summersby, 30, Riley Price, 8, and Emma Whitehouse, 37, from Hatherley
- Horace Barton by Ed Scadding, 31, Nicola Taylor, 24, Nicole Mellor, 22, and Chris Stoddart, 23
A full gallery of images and interviews with select diamond winners are available. Please contact Ellie Mainwaring at Silver Ball PR.