Free Parking For Diamond Rush Participants

Free Parking For Diamond Rush Participants
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Cheltenham Borough Council will provide free parking to the first 250 people to purchase a map for the Beards Diamond Rush online.

On Saturday 17 October hundreds of hunters will flood Cheltenham in search of a sparkling stone. All proceeds from the event will be donated to Maggie’s Cancer Care.

Managing Director Alex Rose, from Beards, said: “We are thrilled to have the support of Cheltenham Borough Council behind us this year and I’d like to thank them for this generous gesture. The Beards Diamond Rush is fast becoming an event that is putting Cheltenham on the map. We hope the support from Cheltenham Borough Council will encourage more people to take part and in turn increase the figure raised to support Maggie’s, a cause we are deeply passionate about supporting.”

The first 250 maps to be purchased from the Beards website will include free parking in the Town Centre East Car Park until 5pm on Saturday 17 October. Parking here would normally cost £5.50. Map holders can claim their free parking voucher from Beards Jewellers ahead of the event from 1 – 16 October. This voucher must be displayed in the vehicle windscreen to be eligible for free parking.

Diamond Rush Treasure Maps are now on sale. These can be purchased online from the Beards Jewellers website or from their Promenade store. Maps will direct people to a general vicinity where they will be able to start searching on Saturday 17 October. Clue Makers branded in Diamond Rush clothing will be at strategic points across the town on the day of the event. They will be offering additional clues to hunters who make an extra £5 donation.

Bigger and better than ever before, diamonds with a total value of £14,000 will be hidden in Cheltenham. There will be one single diamond with a grand value of £5,000 hidden somewhere in Cheltenham to mark Maggie’s 5th anniversary. Nine diamonds, each with a value of £1,000, will also be hidden at top-secret locations throughout the regency town. Each stone will be a Round Brilliant cut diamond, exclusively sourced for the Beards Diamond Rush.

All will be able to follow the event’s progress via the Beards social media: @BeardsJewellers or The event hashtag will be #DiamondRush

Free parking is available only to the first 250 maps sold online only. The offer is applicable only when an official voucher is displayed and is exclusively available in Town Centre East Car Park (formerly Grosvenor Terrace) only. This car park is located at GL52 2SA. Full details can be seen here:

The Diamond Rush will take place on Saturday 17 October. Maps can be purchased online at: