Top British fashion designer Ted Baker chose Giffords Circus as the set for their Spring Summer 2014 campaign, ‘Get In On The Act’. The campaign takes a playful romp through the world of Giffords Circus. As the iconic South West circus decamped in Cirencester last summer, the Ted Baker team descended to shoot the brand’s 2014 Spring Summer look book and short film.
Circus Founder, Nell Gifford said: “We are privileged to collaborate with Ted Baker and are thrilled that we can finally announce it after having to keep it such a closely guarded secret since last year. I think there is a great synergy between the two brands: we’re both quirky, eclectic, British brands that hold creativity in our hearts. We were delighted to loan our Big Top, friendly- faced farm animals and incredible performers to provide the ideal accompaniment to Ted’s fabulous collection.”
Set against the vibrant backdrop of the vintage Giffords Circus tents, wagons and animals, the film tells the classic story of impeccably dressed boy meets well-heeled girl. The enchanting picture details beautiful dresses, feminine florals and dapper suits, modelled in the idyllic setting of Giffords Circus.
Ted Baker says: “We teamed up with Giffords because of its unique home-spun vibe and unbelievable talent. There’s a charm about Giffords that’s impossible not to love. Watch out for their upcoming performances – we heartily recommend a visit!”
Besides providing the location for the brands Spring Summer campaign, the Giffords Circus company also joined highflying fashionistas, buyers and journalists for Ted Baker’s 2014 seasonal presentation launch. Giffords Circus juggling duo Bibi & Bichu took to the catwalk alongside models showcasing the latest collection.
Giffords Circus will be rolling into towns and villages across the South West this summer with their all-new tour, The Thunders. Directed by Cal McCrystal, The Thunders takes inspiration from the magical world of Greek myth and legend and promises more of the jaw-droppingly talented acts for which Giffords has become known. The Thunders guarantees more of the iconic Giffords hilarity and high jinx with a hilarious 90-minute swords and sandals show.
The Thunders Tour opens at Sudeley Castle in Gloucestershire on 23rd May and visits various locations such as Cheltenham, Kingham, Blenheim, Waterperry, Stadhampton, Oxford, Barrington, Frampton-on-Severn, Minchinhampton, Bath and Marlborough, closing in Cirencester on 14th September.
For a full list of tour dates, locations and to book tickets, visit the Giffords Circus website at www.giffordscircus.com or call the Box Office on 0845 459 7469. Tickets are priced at £22 for adults and £14 for children. Under 3s are free if they are sitting on a lap.
View Ted Baker’s ‘Get In On The Act’ film HERE.
For more information about Ted Baker, visit www.tedbaker.com