THE world’s most extravagant treasure hunt is set to take place in Cheltenham later this year. A staggering 10 real diamonds are due to be hidden at various key landmarks in and around the town on the weekend of September 13.
The Great Diamond Rush is being organised by Beards Jewellers in association with Maggie’s Cancer Centre, a leading charity that provides free practical, emotional and social support for people with cancer.
The public are being invited to take to the streets and hunt out these precious prizes. No stone should be left unturned, say organizers, who have hinted that the diamonds will be hidden at an array of different locations in Cheltenham, ranging from public parks to hotels and shops.
Special luxury treasure maps will be available to purchase instore at Beards, on the Promenade, and Maggies Cancer Centre, in College Baths Road, from September 1. These will direct people to a general vicinity where they are able to start searching on September 13.
For those wanting extra clues, Clue Makers branded in Maggies uniforms will be at strategic points across the town on Saturday September 13. They will be offering additional clues to hunters who make an extra £5 donation. If all diamonds are not found on Saturday September 13, the event will run on until Sunday September 14 with Clue Makers out in force on that day too.
Managing Director Alexander Rose said: “Maggie’s is a charity which we, as a family, hold very close to our hearts. It is also the 210th anniversary of when we, as jewellers, first opened our doors on the Promenade in 1804.
“The Great Diamond Rush is one way we are raising money to support Maggie’s and celebrate their great work. We aim to create a real buzz around the town and want people to leave no stone unturned when hunting the diamonds. Wherever possible we strive to surprise and delight our customers by going the extra mile – what better way to express this than by gifting a few lucky finders with a real diamond?”
A total of 10 oversized Beards boxes will be planted in locations throughout Cheltenham. Each box will contain a real diamond. Participants will be able to follow the event’s progress via the Beards social media (@BeardsJewellers or www.facebook.com/BeardsTheJewellers) and get live updates as to when diamonds have been found. The event hashtag will be #DiamondRush.
Anna Mason, Centre Fundraiser at Maggie’s, said: “We are all very excited about the Diamond Rush at Maggie’s and would like to thank everybody at Beards for coming up with such a unique and fun challenge to support us. I’d like to wish everybody taking part the very best of luck. Let the diamond rush begin!”
The finders of the diamonds will all be invited to visit Beards, where they could take advantage of a bespoke design service and have their stone crafted into a beautiful piece of unique jewellery.
Established in 1804, Beards stands as not only Cheltenham’s oldest and largest jewellers, but also one of the longest running family businesses in the UK. Beards is renowned for its first class service, luxurious showroom and exceptional jewellery and watches of the highest quality.
Members of the media are invited to celebrate the start of The Great Diamond Rush by attending an exclusive invite-only Champagne Breakfast at Beards from 8.30am on Saturday September 13. RSVP essential.