New Look For England’s Best Chippy

New Look For England’s Best Chippy
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Simpsons Fish & Chips in Cheltenham will reopen this January with a fresh new look. The multi award-winning chippy has undergone an extensive redesign of its Priors Road restaurant and takeaway.

James Ritchie, Co-Founder of Simpsons Fish & Chips, said: “We cannot wait to throw open our doors and share the exciting new space with our customers. This is a project we’ve been working on for some time now and we are over the moon with the results. Kelly and the team at Shadowplay have done a sterling job. Our main reason for the refit was to enhance the experience for our customers. The new restaurant and takeaway will hopefully put us on the map, making Simpsons a foodie destination.”

The developments include a dramatic expansion to the restaurant area, increasing the dining capacity to accommodate for over 65 diners from 42. The restaurant is now entirely separate from the takeaway area to give the space a more self-contained feel, uninterrupted by the buzz of the takeaway.

Shadowplay Design have transformed the restaurant with striking interiors. Kelly James, Founder of Shadowplay, said: “It’s been a real pleasure working with Simpsons Fish & Chips and as a brand that’s certainly going places, we hope our interiors will really kick start this exciting new chapter for the Simpsons family and their exciting plans for 2016.”

Aligning with the colour pallet of the iconic Union Jack flag, Simpsons’ new interiors follow tones of navy, red and ivory with grey to create a contemporary vintage feel.

A bespoke hand painted seaside themed mural adorns the entire back wall, together with a reclaimed vintage Union Jack flag covering the adjacent wall. Mirrors on the opposite wall dramatically reflect the flag. Flown in from Sweden, a retro light box with changeable lettering also features.

An eclectic mixture of tables offers a variety of dining options. Chesterfield style button back seating provides booths and benches. Raised scaffold high top tables have been paired with reclaimed wooden school chairs.

A much larger bar dressed with apple crates and stool seating allows guests to enjoy a drink before being seated.

A state of the art Sonos sound system has been installed, making the new restaurant ideal for private functions.

Simpsons Fish & Chips will reopen on the evening of Monday 18 January 2016 from 4.45pm until 9.30pm.

Following the refit, Simpsons Fish & Chips will be open straight through from lunch service until the evening. The restaurant and takeaway will also now open on Sundays from 4.45pm until 9.30pm, starting from Sunday 24 January.

For more information about Simpsons Fish and Chips please, visit