Sparkling Celebrations for Diamond Anniversary of the Royal Three Counties Show

Sparkling Celebrations for Diamond Anniversary of the Royal Three Counties Show
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The Royal Three Counties Show in association with JCB Paint welcomed more than 97,000 people to the Three Counties Showground over a dazzling three-day extravaganza.

This year marked 60 years of the event being held at the Three Counties Showground, Malvern, and was packed with enthusiastic crowds enjoying the very best that the British countryside has to offer.

The Royal Three Counties Show welcomed back the Secretary of State for Environment, the Rt Hon Michael Gove MP on Friday, giving him the chance to talk to farmers and producers about the health and harmony consultation.

Head of Shows for Three Counties, Diana Walton, said: “Everyone involved in putting together this year’s diamond show has worked so hard and I want to take this opportunity to thank them wholeheartedly.

“We’re delighted and proud to have served up such a hearty feast of farming and family entertainment and believe that the show brims with the passion and dedication of all those involved, from the exhibitors and volunteers through to our visitors.  We’ve relished the enthusiasm shown for all aspects of rural life and have experienced the most wonderful sense of community and we hope our visitors have left with plenty of inspiration from our rich variety of experts.”

This year, Worcestershire played Host County for the show with a strong county theme throughout including a colourful Medieval re-enactment camp that focused on Worcestershire’s exciting history. Visitors were also treated to some of the county’s best music and art as well as tasty food and drink. 

The Main Arena was the heart of the action with the thrilling Shetland Pony Grand National races and the Red Devils Parachute Team wowing the crowds with their spectacular displays as well as the awe-inspiring Grand Parade of Livestock which attracted huge crowds at the end of each day.

Talks from the cast of the world’s longest-running radio soap opera, The Archers, proved hugely popular, as did the new Gardening Hub with BBC presenter Martin Fish and sessions with auctioneer and valuer Phillip Serrell.

BBC Countryfile presenter and Britain’s favourite farmer Adam Henson headlined as Show Ambassador. His sister, Libby Henson, joined Adam as they both entertained the crowds across the show with a variety of talks. Farming fans welcomed Adam’s knowledgeable commentary on the Grand Parade with applause at the end of each day.

For information on the Royal Three Counties and the Three Counties Agricultural Society’s events, please visit or call 01684 584900.