2018 has been the most successful year yet for The Brewery Quarter in Cheltenham.
With more than 5 million visitors and four major openings this winter – including Urban Outfitters’ first new store in the UK for four years, The Brewery Quarter is now more than 90% full.
Visitor numbers have increased by 15% on last year, with award-winning cocktail and culinary experts The Botanist, luxury men’s retailer LUKE 1997 and American style ice cream parlour Creams Café pulling in huge crowds following their recent launches.
And these newest names are on top of the success of popular lifestyle and hospitality brands Five Guys, Mr Mulligans Lost World and Babel which are all now firmly established in the scheme.
Office space is now at 100% capacity with the recent completion of high-fashion beauty brand SLG joining The Brewery Quarter. The company behind Superdry’s and Little Mix’s cosmetics ranges has started work on creating their uber luxe office which is due to open early 2019. They will be joined by international insurance broker THB Global which has selected the site for its regional office.
Popular Christmas markets and the showstopping festive lights switch on with Father Christmas attracted almost 35,000 visitors to The Brewery Quarter - an increase of 35% from the year before.
Demelsa Coleman, Marketing Manager for The Brewery Quarter, said: “This year has been our best by far. We are absolutely delighted with our four new openings – it’s created such a buzz about the place. Our growing success underlines our commitment to bringing desirable and successful brands to Cheltenham. It also establishes The Brewery Quarter as the place to be for anyone wishing to make their mark in the retail, food or fashion scene in the South West. We’ve also got plenty of exctiting discussions in the pipeline for 2019 too – so watch this space!”
Phil Martin, Director of Martin Commercial Properties which manages The Brewery Quarter scheme, said: “It’s hugely satisfying to see that we are defying the economic uncertainty surrounding Brexit and the decline of the high street, with high profile businesses continuing to be drawn to Cheltenham. The Brewery Quarter is going from strength to strength and with John Lewis boosting the High Street offering, the outlook for 2019 remains positive.”