Silver Ball PR is happy to put the record straight regarding one of the best April Fools of 2014
Walkers who enjoy the peace and tranquility of The Malvern Hills can breath a sigh of relief when they learn a “new art installation” on British Camp will not be a permanent addition to the landscape. Today the Worcester Evening News reported a giant wellington boot had been installed at the top of the hills in bid to give "give tourism some welly." It was described as Malvern’s version of the Angel of the North.
However, it is April 1 and the artist behind the giant structure is not Avil Le Premiere.
The truth behind this 3m high wellington boot is a little simpler. Silver Ball PR, in conjunction with RHS Malvern, commissioned the creation of this super structure in a bid to promote the forthcoming RHS Malvern Spring Festival which will take place from May 8 until May 11.
The boot is set to turn heads over the next five weeks as it tours Worcestershire, Herefordshire and Gloucestershire.
The Giant Welly has already visited some iconic places in the area including the Morgan Car Factory and Holywell Water, in Malvern, as well as Worcester Cathedral.
From today, it has now taken up residency in Crowngate Shopping Centre in Worcester where it will remain until Thursday April 10. It will then move onto the National Trust’s Croome Court, before visiting Malvern Theatre. The welly will also put in a special appearance at The Cheltenham Jazz Festival where it will sit in a show garden setting for music lovers to enjoy. Appearances have also been scheduled for the welly at Countrytastic which takes place at the Three Counties Showground on April 17.
During the Giant Welly Tour, the public is invited to take a picture of themselves with the boot then post that image onto the Three Counties Facebook page. Those people that do this will be entered into a competition to win one of three VIP packages to the RHS Malvern Spring Show.
Happy welly spotting!