UK's No.1 Chippy Helps 'Turn The Tide'

UK's No.1 Chippy Helps 'Turn The Tide'
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Cheltenham based Marine Stewardship Council (MSC) certified chip shop, Simpsons Fish & Chips will celebrate a momentous milestone for sustainable fishing this Friday (23rd September).

The UK's best chippy is thrilled to be supporting MSC's 'Turn The Tide' campaign, applauding the now 75 MSC certified chippies across the UK. The campaign launches on Friday 23rd September with the first 75 customers visiting Simpsons Fish & Chips on Priors Road from 4pm invited to enjoy free fish and chips.  

James Ritchie, Co-Founder of Simpsons Fish & Chips in Cheltenham, said: "As a frontrunner in the Fish & Chip industry, sustainability is of paramount importance to us and is vital to ensuring that our industry thrives. We believe both chippies and customers alike play a pivotal role in safeguarding the future of fish. We are proud to be supporting the Turn the Tide campaign, seeing the campaign’s launch take place in our chippy. This is just one of the ways we go the extra mile to remind our customers to always seek out a certified sustainable catch. This in turn protects the Great British dish we all know and love and ensure generations to come can still tuck in to generous helpings of Fish & Chips. We hope fish and chip fans will be out in force to join the festivities on Friday.”

The Turn The Tide campaign, which runs for ten days from Friday 23rd September, comes in the wake of YouGov research on behalf of the MSC that reveals more than three quarters (77%) of fish and chip fans believe that all of the UK’s 10,500 fish and chip shops should serve certified sustainable fish. Despite the majority (84%) claiming that the location of the chip shop is important, over a third (39%) would happily travel further to find certified sustainable fish.

Over two thirds of fish and chip shop lovers recognise that certified sustainable chip shops have a positive impact on the health of the oceans (70%) but only a third (35%) feel that they have the power to change it themselves, with over half believing that the UK government and fish and chip shops themselves (both 58%) have the power to ensure that fish sold in chippies is sustainably sourced.

Friday’s launch will see Simpsons Fish & Chips share the message with customers that they have the power to end overfishing by always choosing MSC certified-fish, which guarantees a sustainable, environmentally-friendly catch.

George Clark, UK Commercial Manager for MSC, says: “Fish and chip shops such as Simpsons Fish & Chips are already having a huge impact on the health of the oceans by gaining MSC certification. Supporting this campaign is a great way for them to do even more to spread the important message about choosing sustainable fish.  By always buying MSC certified fish, customers really can help to "Turn the Tide" and ensure the future of fish stocks for generations to come." 

Customers can get involved by visiting the shop and tweeting images of themselves enjoying their favourite sustainable fish and posing in the promotional window vinyl as an "ocean hero" using the hashtag #TurnTheTide. Follow the action on social media here: 

Choosing MSC labelled seafood from fisheries, retailers, brands and restaurants guarantees sustainable, traceable methods and helps protect the life in our oceans for generations to come.

For more information on the campaign and to find a local MSC certified fish and chip shop, visit

The survey was carried out by independent research company YouGov, on behalf of the MSC. Over 2,000 respondents across Great Britain took part in the research.